09.10.07 Life Hotels re-branding
Axis Communications, in partnership with our colleagues at Apostasy, have been appointed to define and develop the brand and brand positioning of new UK hotel group, Life Hotels.
The Life Hotels Group consists of 3 existing, successful hotels with legacy brands and strong local identities. Axis and Apostasy have been appointed to devleop a brand that reflects the future ambitions and aspirations of the Group, but without losing the values and goodwill associated with the individual Hotels.
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