12.12.08 Credit Crunch Communications Strategies
There are numerous papers and case studies written on those brands that survive in a downturn and all show conclusively that those that maintain advertising and marketing spend fair better than those that don't. In fact, Companies that increase marketing spend in lean times emerge with greater market share and in a stronger position to reap the rewards of future growth during the following up-turn.
Of course, messages and platforms need to be reviewed and adapted to reflect changing attitudes and desires, but why is it that we advertising folk have to spend so much time trying to convince (some of) our clients not to cut the ad budget?
Do you need convincing of the power of spending your way to success in a down turn? Or do you need help convincing your board that the last thing to cut should be the marketing budget? Give us a call at Axis and we'll gladly share with you the evidence.
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