23.01.09 Weathering the storm
It's a sad but true fact that marketing departments tend to suffer during a downturn. Managers see cutting marketing budgets as an easy win and will often then use the reduced marketing activity as an excuse to 'downsize' the function.
During these leaner times, how can businesses ensure they have the required level of marketing expertise?
Axis has long offered a highly cost-effective out-source marketing solution. Our team of highly qualified professionals can be hired on an hourly basis to define strategy, execute plans or even just give good advice.
This approach was recently recommended by Robert Shaw, professor of marketing at Cass Business School who says in an article in Marketing magazine "Interim Marketers can be a very cost-effective way of getting high levels of expertise and experience, as most of them will have worked through at least one recession, without increasing your overheads.
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