von Essen
The company
A relatively unknown quantity in the luxury hotel market, von Essen owns some of Britain's most historic and well known country house hotels including Cliveden in Berkshire and The Royal Crescent in Bath.
The task
To answer questions such as what does it mean to be part of von Essen, what does the company stand for and what does it add to these already marvellous properties?
The work
Axis worked closely with the team at von Essen to define a brand positioning along with their mission, vision and values. We also now produce corporate communications including their financial prospectus.
The outcome
The clear and cohesive brand strategy has helped von Essen's continued growth in the UK and beyond.
Other Travel & Leisure work