Abercrombie & Kent
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The company
Luxury travel specialist with an extensive worldwide infrastructure.
The task
Increase sales by repositioning the organisation as a more contemporary lifestyle brand and creating synergy across all marketing material.
The work
We ran a series of brand-building and tactical ads to catch particular audience groups at their most responsive. We used outdoor to increase presence and build awareness, along with direct mail for more targeted and measurable activity.
The result
Calls rose 30% year-on-year driving an 18% increase in bookings.
The reaction
"The Axis team has always impressed us with their understanding of our brand and willingness to go that extra mile. As a result of their success in helping us increase sales, we have extended their remit to cover a number of sub-brands including our prestigious white label division Private Travel."
Marketing Manager
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