Headline Publishing
Click on the images above to download example PDFs.
The company
One of the most dynamic and fastest-growing consumer book publishers in Britain.
The task
Promote the latest novels from two of the company's best-selling authors, Martina Cole and James Patterson.
The work
Working with the authors, their editors and the Headline marketing department we devised and delivered campaigns that included outdoor, TV and radio.
The outcome
Martina Cole's book The Graft went straight to number 1 in the WHSmith chart and the strapline is now in use on all her material. One of the concepts we presented for James Patterson was adapted to spearhead a campaign for another author.
The reaction
"We were delighted with the results of the campaign and very impressed by the responsiveness of the Axis team. The whole process was on a very tight budget and timeline but they pulled out all the stops when it mattered."
Marketing Manager